Project Guidelines #2123351
North East Mall 18 and XD
1101 Melbourne Road Hurst
Hurst, TX 76053
North East Mall 18 and XD
1101 Melbourne Road Hurst
Hurst, TX 76053
Shopper:
Jennifer Sheetz
Location:
North East Mall 18 and XD
1101 Melbourne Road Hurst
Hurst, TX 76053
1101 Melbourne Road Hurst
Hurst, TX 76053
Hours:
(*See Shop time and description to see if shop requires a specific day or time)
Date:
04/06/2019
Time:
from 1:00 pm to 10:00 pm
Detailed Dates:
Please see details for detailed dates if any
Compensation:
Shop Pays: $23
Reimbursement: None
Reimbursement: None
Project:
Cinemark Movie Theater Evaluation
Shop Description:
Please note there is an attachment to this visit; these instructions must all be followed in addition to what is listed below. Failure to follow all instructions will result in an invalid shop.
Please read the entire shop form before going on your visit so that you know exactly what you should be looking out for on your visit and to ensure that you can properly fill out your report at the conclusion of your visit.
Shop Purchase Requirements:
-1 Movie Ticket
-1 Concession Item (can be any item, however, if you order an item that can be upsold and the employee offers a larger size, you must purchase that larger size)
*For Cinemark Tulsa and IMAX (265) please be sure to go to the concession stand NOT Studio Eats. You can visit the Studio Eats for additional items, but the snack bar purchase MUST be made from the concession stand.
-Additional items are allowed
Guest and Shopping Area Requirements:
-This shop can be done alone or with a guest
- You MUST purchase the ticket from the box office (It cannot be the kiosk) in order to evaluate the box office staff.
- You must buy something from the concession stand (NOT the studio eats area).
- They give awards to employees who mention Movie Club reward (please wait for them to ask if you are a member before showing your membership!)
- You must visit the restroom.
- You must arrive in the theater at least 15 minutes prior to the movie show time to observe the ads and previews.
Payment Requirements:
-You can pay with cash or credit card
Photo Requirements:
- Movie Ticket
- Movie Ticket Receipt
- Concession Receipt
*The photo of the tickets must show ALL EDGES of the ticket and displays that it was torn. A ticket receipt is not acceptable on its own, you must provide the torn tickets or your shop will not be accepted.
Important Reporting and Observation Notes:
- Get the names of ALL employees encountered (This includes Box Office, Concessions, Management, etc.)
- There is a question the report about giving the employee the opportunity to ask if you are a member of Connections. It is fine if you are member but allow the employee to ask first! They need to be asking customers and if you provide it to them upfront, it does not give them a chance.
Please read the entire shop form before going on your visit so that you know exactly what you should be looking out for on your visit and to ensure that you can properly fill out your report at the conclusion of your visit.
Shop Purchase Requirements:
-1 Movie Ticket
-1 Concession Item (can be any item, however, if you order an item that can be upsold and the employee offers a larger size, you must purchase that larger size)
*For Cinemark Tulsa and IMAX (265) please be sure to go to the concession stand NOT Studio Eats. You can visit the Studio Eats for additional items, but the snack bar purchase MUST be made from the concession stand.
-Additional items are allowed
Guest and Shopping Area Requirements:
-This shop can be done alone or with a guest
- You MUST purchase the ticket from the box office (It cannot be the kiosk) in order to evaluate the box office staff.
- You must buy something from the concession stand (NOT the studio eats area).
- They give awards to employees who mention Movie Club reward (please wait for them to ask if you are a member before showing your membership!)
- You must visit the restroom.
- You must arrive in the theater at least 15 minutes prior to the movie show time to observe the ads and previews.
Payment Requirements:
-You can pay with cash or credit card
Photo Requirements:
- Movie Ticket
- Movie Ticket Receipt
- Concession Receipt
*The photo of the tickets must show ALL EDGES of the ticket and displays that it was torn. A ticket receipt is not acceptable on its own, you must provide the torn tickets or your shop will not be accepted.
Important Reporting and Observation Notes:
- Get the names of ALL employees encountered (This includes Box Office, Concessions, Management, etc.)
- There is a question the report about giving the employee the opportunity to ask if you are a member of Connections. It is fine if you are member but allow the employee to ask first! They need to be asking customers and if you provide it to them upfront, it does not give them a chance.
Form
Parking
#1 Condition of the Parking Lot.
Good | Fair | Poor
#1 Cashier/Ticket Taker's name and/or detailed description (hair color, height, gender, etc.)
#2 Were tickets issued? If tickets were not issued, please explain the transaction.
Yes | No | NA
#3 How were the tickets dispensed? If other, please explain.
Machine/Printer | Other
#4 Were there any loose tickets on the counter?
Yes | No | NA
#5 Did the cashier thank you and/or tell you to enjoy the show?
Yes | No | NA
#6 Was the box office staff courteous and professional?
Yes | No | NA
#7 Did the cashier ask if you were a Movie Rewards or Loyalty member?
Yes | No | NA
#8 What was your general impression of the cashier? Please be detailed about your interaction.
#1 Snack Bar employee's name and/or detailed description (hair color, height, gender, etc.)
#2 Was the mass display good? (Appropriate supply of popcorn in the machines, franks in the hot dog machine, etc). If there were items missing or not appropriate stocked, please comment.
Yes | No | NA
#3 Was the snack bar clean and in good repair? If not, please comment.
Yes | No | NA
#4 Were all items advertised available at the snack bar? If there were items missing, please list.
Yes | No | NA
#5 Did you wait in line at the snack bar?
Yes | No | NA
#6 How long? Please comment on exactly how long.
5 minutes or less | More than 5 Minutes | NA - Did not wait in line
#7 How many employees were working at the snack bar?
#8 Were the employees dressed in the following uniform: black slacks/apron/visor/movie tee or purple/red shirt? (Excluding management) If not, please provide the name/detailed description of the employee not in uniform.
Yes | No | NA
#9 First item purchased at snack bar and price paid:
#10 Please rate the quality of the first snack bar item purchased. Please comment on why you rated the way you did.
Good | Fair | Poor | NA
#11 Second item purchased at the snack bar and price paid.
#12 Please rate the quality of the second snack bar item purchased. Please comment on why you rated the way you did.
Good | Fair | Poor | NA
--The question about selective selling below MUST be answered. It cannot be marked N/A and it does require an explanation.
#13 Did the snack bar worker use suggestive selling techniques? Did the snack bar worker suggest additional items? (Was an attempt to 'trade-up' from med to large size made by the employee?) Please comment on what was suggested.
Yes | No
#14 Was your change counted back to you? (If you paid with a credit card, please select NA.)
Yes | No | NA / Paid with a Credit/Debit Card
#15 Did the snack bar employee thank you and/or tell you to enjoy the show?
Yes | No | NA
#16 Was the concession staff courteous and professional?
Yes | No | NA
#17 Did the concession employee ask if you were a Movie Rewards or Loyalty member?
Yes | No | NA
#18 What was your general impression of the snack bar?
#1 Is the complex equipped with video arcade games/space?
Yes | No
#2 IF YES, are all games in working order an turned on?
Yes | No | NA - no arcade
#3 What is the general condition of the game room area?
Yes | No | NA - no arcade
#4 Are all games clean, well lit, and in good repair?
Yes | No | NA - no arcade
#5 If no, what is out of order?
#1 Cashier/Ticket Taker's name and/or detailed description (hair color, height, gender, etc.)
#2 Who were the tickets torn by? The usher? The Ticket employee? The snack bar employee?
#3 Were the ticket stubs returned to you?
Yes | No | NA
#4 If not, or if not torn at all, describe what the cashier/usher did with the tickets.
#5 Did the usher thank you and/or tell you to enjoy the show?
Yes | No | NA
#6 Was the usher staff courteous and professional?
Yes | No | NA
#7 Please give your general impression of the usher.
#1 1. What was the approximate number of patrons in the auditorium you were in?
2. Please list which theater NUMBER you were in.
*THIS IS A TWO PART QUESTION.
#2 Was there a digital or slide presentation playing while you waited in the auditorium?
Yes | No | NA
#3 Advertised Showtime:
#4 Time that the Advertisements started:
#5 Did the movie previews start at the time advertised on your ticket? (answer yes if they started within 5 minutes of advertised showtime) Please note: The commercials and ads will start paying 20-40 minutes prior to the movie starting. The question is asking about the MOVIE PREVIEWS. Please still list the commercials and ads played.
Yes | No | NA
#6 Please list the advertisements and movie previews shown before the feature:
#7 Were trailers appropriate for the film being shown? (ie: age range or film genre) If not, please explain.
Yes | No | NA
#8 Was there a Cinemark trailer shown after the previews?
Yes | No | NA
#9 Were the house lights up (bright) or down (dim) during the advertisements?
Up | Down
#10 Were the house lights up (bright) or down (dim) during the movie previews?
Up | Down
#11 Were the house lights up (bright) or down (dim) during the movie itself?
Up | Down
#12 What was the picture condition? Please comment on why you rated the way you did.
Good | Fair | Poor
#13 What was the sound condition? Please comment on why you rated the way you did.
Good | Fair | Poor
#14 Was the temperature of the auditorium comfortable? Please explain if no.
Yes | No | NA
#15 Was the auditorium clean? If no, please explain what was out of place or dirty.
Yes | No | NA
#16 Was the auditorium in good repair? Please comment if something was broken or in disrepair.
Yes | No | NA
#17 Did the presentation stop at any time? If yes, please explain when in the movie and for how long.
Yes | No | NA
#18 Was there something out of order which should have been checked? (ie- unruly patrons, smoking, uncomfortable temperature, etc) If yes, please explain what.
Yes | No | NA
#1 Condition of LOBBY floors (carpet, tile, etc). Please explain why you rated the
way you did.
Good | Fair | Poor
#2 Condition of AUDITORIUM floors (carpet, tile, etc). Please explain why you rated
the way you did.
Good | Fair | Poor
#1 Condition of WOMEN'S Restroom fixtures:
Good | Fair | Poor | NA
#2 Condition of WOMEN'S Restroom floors:
Good | Fair | Poor | NA
#3 Condition of WOMEN'S Restroom counters:
Good | Fair | Poor | NA
#4 Condition of WOMEN'S Restroom mirrors:
Good | Fair | Poor | NA
#5 Please give your overall impressions of the Women's restroom.
#6 Condition of MEN'S Restroom fixtures:
Good | Fair | Poor | NA
#7 Condition of MEN'S Restroom floors:
Good | Fair | Poor | NA
#8 Condition of MEN'S restroom counters:
Good | Fair | Poor | NA
#9 Condition of MEN'S Restroom mirrors:
Good | Fair | Poor | NA
#10 Please give your overall impressions of the Men's restroom.
#1 Condition of Marquee lighting. Please explain why you rated the way you did.
Good | Fair | Poor | NA
#2 Condition of Marquee spelling. Please explain why you rated the way you did.
Good | Fair | Poor | NA
#1 Condition of Entrance/Exit windows. Please explain why you rated the way you did.
Good | Fair | Poor | NA
#2 Condition of Box Office windows. Please explain why you rated the way you did.
Good | Fair | Poor | NA
#3 Condition of Lobby windows. Please explain why you rated the way you did.
Good | Fair | Poor | NA
#1 Was a manager observed? If so, where? Please take note of the picture, managers will have a gold name tag.
Yes | No | NA
#2 Please give you overall impressions of your theater experience.
#3 As a whole, please rate this theater on a scale of 1-10.
10 | 9 | 8 | 7 | 6 | 5 | 4 | 3 | 2 | 1 | 0
#4 Based on this visit, would you recommend this theater to your friends?
Yes | No | NA
#1 Please insert the total amount you spent in the box. You must attach a legible image of your MOVIE TICKET receipt in order for your shop to be accepted.
Photo Required
#2 Please insert the total amount you spent in the box and list items purchased in Comments. You must attach a legible image of your SNACK BAR receipt in order for your shop to be accepted.
Photo Required
#3 Please upload a photo of your movie ticket(s). (The photo of the tickets must show ALL EDGES of the ticket and displays that it was torn. A ticket receipt is not acceptable on its own, you must provide the torn tickets or your shop will not be accepted.)
Photo Required
Contact:
scheduler@360-Relay.com
scheduler@360-Relay.com